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Monday, November 23 • 2:50pm - 3:40pm
Activating Sponsorships at a Festival

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When negotiating a sponsorship, all brands recognize the value of activation across many platforms. Festivals need to remain authentic while brands want to be heard. A marriage of convenience must exist for the success of the relationship. What steps must the festival take to ensure success? Our experts will provide some key takeaways.


Moderators
avatar for David Hazan

David Hazan

Founder, DLH Marketing

Speakers
avatar for Sam Elkin

Sam Elkin

Sponsorship Account Manager, C3 Presents
avatar for Elana Leaf

Elana Leaf

Director, Special Projects, Insomniac
Elana Leaf has worked in Special Events, Entertainment Marketing and Public Relations for over a decade. Elana started her career internationally, working both locally in Los Angeles, and abroad in London. Her roster of experience includes a wide variety of brand activations and strategy, global events, festivals and concert tours. 
avatar for Robert Richards

Robert Richards

Commercial Director, Glastonbury Festival
avatar for Rob Tonkin

Rob Tonkin

Founder, Marketing Factory


Monday November 23, 2015 2:50pm - 3:40pm
Sierra Madre Room