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avatar for Lou Plaia

Lou Plaia

Co-Founder/EVP Music Industry & Artist Relations
Massapequa, New York
Lou Plaia is the Co-Founder / EVP Music Industry & Artist Relations of ReverbNation. Since 2006, ReverbNation has helped millions of emerging Artists build their careers, connecting them to venues, festivals, brands, publishers, labels, media and the fans themselves. ReverbNation’s powerful career management and online marketing tools, combined with rapidly growing A&R capabilities and broad industry relationships offer emerging Artists from around the world access to the global music industry. The company operates worldwide with customers on every continent and more than 10 million unique visitors come to ReverbNation.com every month.

Plaia dedicates most of his time brokering valuable opportunities for the 4 million artists on ReverbNation by connecting them to talent buyers, promoters, festivals, venues, booking agents, managers, record labels, music supervisors, licensing companies, publications, radio stations, brands, recording studios, producers and other music industry professionals.

Prior to ReverbNation, Plaia worked 16 years at Atlantic Records of which the last 4 years were with Atlantic imprint Lava Records as the Head of Marketing & Artist Development, where he worked with Kid Rock, O.A.R., Simple Plan, Trans-Siberian Orchestra, Matchbox 20, Unwritten Law, George Carlin, Mike Stern and many others. Plaia was also responsible for negotiating partnerships with Nascar, Schick and Disney.

Plaia has been a guest speaker at SXSW, CMJ, Canadian Music Week, NARM, Americana Music Conference, The Future of Music Summit, New Music Seminar, East Coast Music Week, International Music & Film Conference, Dubai Sound City, and many others.