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avatar for Kathleen Gasperini

Kathleen Gasperini

Label Networks
Senior Vice President

Kathleen Gasperini is internationally acclaimed as an industry leader when it comes to global youth culture marketing, research, and sustainable branding strategies. She is the co-founder of Label Networks, the leader in delivering global youth culture intelligence from the heart of opinionated youth environments towards creating unique branding strategies for clients ranging from Apple Computer to ZICO coconut water. She has created sustainability strategies for festivals and events targeting young people including the Vans Warped Tour. Based on 17 years of experience from running grassroots to global events and campaigns, branding, and visionary marketing, her work and that of Label Networks has appeared in the New York Times, BrandWeek, Advertising Age, Yahoo! Financial News, the AP, Philadelphia Inquirer, St. Petersburg Times, San Francisco Bay Guardian, Sports Illustrates, Red Nova, Elle, Vogue, Spin, Vibe, Transworld Publications’ Surfing, Skateboarding, and Snowboarding, among others.

Formerly, Kathleen worked among leading youth culture magazine titles, including positions as the Senior Editor of Powder and Snowboarder Magazines under Surfer Publications, and the editor of Women's Sports & Fitness. She was the technical writer for the IMAX movie “Extreme,” and is the co-founder of the non-profit youth-focused foundation, Boarding for Breast Cancer, for which she received a Humanitarian Award from Snow Sports Industries of America. Kathleen was the publisher of the original, music, fashion, sports, and youth lifestyle magazine, W.i.g. Magazine--for Women in General, and has been published by Harper Collins for her book “Pretty Good for a Girl—the Autobiography of Tina Basich, a Snowboarding Pioneer.”

Traveling extensively to various leading-edge youth markets, Kathleen is also the primary speaker representing Label Networks’ Global Youth Culture Intelligence, working with brands, agencies, designers, retailers, and thought-leaders regarding trend forecasting and sustainability from youth markets across North America, Europe, Mexico, Japan, and China. Speaking engagements have included keynotes, branding summits, and conferences including MAGIC International Fashion Trade Show, Volvo Design Forum, Munich Germany, SIMA Surf Conference, E3 Expo, Architectural Summit for BRE Properties, NACS College Summit, Boy Scouts of America Sustainability Summit, Sustainable Brands ’13 Conference, Outdoor Industry Rende-Vous, and SXSW Eco.

Kathleen is a graduate of St. Lawrence University, NY, and the University of Nairobi, Kenya, with a B.A. in Economics and Emerging Cultural Studies. She is fluent in Swahili. Kathleen also has a Global Sustainability Certification from UCLA. She is the co-author of an upcoming book on sustainability and youth culture called “#TheSustainables” under contract with Island Press.

My Speakers Sessions

Monday, November 23
 

3:00pm