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Lesa Ukman

ESP Properties & IEG
Futures Director
Lesa Ukman
Futures Director, ESP Properties
WPP Group M

Lesa Ukman is a thought-leading marketer, entrepreneur, journalist and a professor.

While working for the City of Chicago’s Mayor’s Office of Special Events in 1980, she leveraged the power of live events to transform the City’s image and increase leisure tourism. The success of the program was amplified by her creation of the first-ever public/private partnership program. Cash and media commitments from the private sector more than quadrupled the program’s impact in year one and led to the founding of IEG, which Lesa sold to publically traded WPP in 2006.

She launched IEG Sponsorship Report in 1982, unleashing the idea that businesses which partner with the sports, arts, entertainment, destinations and nonprofits that people love, outperform their competitors by a huge margin. It caught on like wildfire spawning an industry that today is worth more than $60 billion worldwide.

More than three decades later, IEGremains the industry’s leading provider of groundbreaking research, analytics, tools and training. With unequaled access to both the buy-sides and sell-sides of the business, the company enables brands and rightsholders—on a local, national and global level—to maximize their investments in sports and entertainment.

Consulting, Research & Valuation clients have included the America’s Cup, American Heart Association, Asian Games, Auburn University, Children’s Miracle Network, Cirque du Soleil, Davis Cup tennis, ESPN X-Games,FIFA World Cup, German Equestrian Team, IAAF Championships, Ice Hockey Federation of Russia,Komen for the Cure, NBC Sports, NCAA, NFL, MLB NY Yankees, Pac-12, Rugby World Cup,Singapore Tourism, Olympic Committee of Asia, Swiss Football Association, Toronto Blue Jays and the X Prize. Brand side clients are equally global and diverse: Aon, AT&T, BNP Paribas, Bombardier, Chevron, Cisco, Citi, Credit Suisse, IBM and Samsung.

Lesa is an avid champion of the industry, interpreting sponsorship’s broader impact on society, including an expanded notion of ROI to capture not just financial outcomes but social ones as well. Her blog can be found on www.sponsorship.com.

She is the author of several books including Measuring ROI on Sports Marketing, IEG Sponsorship Primer and the IEG Guide to Strategic Philanthropy and editor of the IEG Legal Guide to Sponsorship and IEG Legal to Cause Marketing.

Lesa is also a professor at Northwestern University graduate program in Sports & Entertainment Marketing.She is a student of festivals and World’s Fairs and wonders what Victor Turner would make of Burning Man.

Twitter: LesaUkman_ESP
LinkedIn: www.linkedin.com/in/lesaukman
Pinterest: http://pinterest.com/lesaukman/
Email: lesa.ukman@sponsorship.com

My Moderators Sessions

Sunday, November 22

3:45pm PST