Ms. Ford is a 20 year music marketing veteran, having most recently served as Executive Vice President of Live Nation Alliances. Previously, as Vice President of National Music Sales, Ford led the music group's regional and national sales efforts including the renaming of five prominent Live Nation Amphitheatres such as the Tweeter Centers in Boston, Chicago, Philadelphia and West Palm, as well as creating and selling major music programs including American Express, Pringles, Major League Baseball, Kodak and Coors Brewing Company. Ms. Ford has a deep background in concert promotion as well, having served in every aspect of the Don Law Company's New England marketing business including media buying and planning, promotion and public relations.