Rebecca has 24 years of experience developing marketing programs, communication and public relations strategies. Her extensive background includes serving as a staff consultant in the California Legislature and coordinating a national legislative task force. A former Sales Operations Manager for Sonoma-Cutrer Vineyards in Sonoma County, Rebecca honed her marketing skills by creating strategies that substantially increased sales. In 1997, she served as National President of Women for WineSense, a group which builds awareness for wine.

As Executive Director for the Zinfandel Advocates & Producers, she provides association management services to more than 250 wineries and 5,000 consumers (advocates). An intuitive producer, she brings a broad-base of knowledge, tough negotiating skills and a proven track record.

Rebecca is a frequent speaker at wine industry events such as the Unified Wine & Grape Symposium, Wine Industry Financial Symposium and License to Steal Marketing Conference. She is sought out by the media for her opinions on issues in the wine industry. Rebecca is a California native and graduated from Sonoma State University with a degree in Management and History. She and her husband live in the gold country outside Sacramento with their three cats. They are accomplished "foodies" and wine lovers who enjoy entertaining.

"I am fortunate to have accrued a broad range of skills that I can bring to bear on a particular issue, such as association management" she says. "A passion of mine is to link diverse people with different backgrounds and from those sparks create something quite unusual and creative," she adds. "How lucky I am that I could bring San Francisco Mayor Gavin Newsom and ZAP together, and Julia Child with Women for WineSense," Rebecca adds with a smile.